.brand-service-hero__grid {
  grid-template-columns: minmax(430px, .92fr) minmax(0, 1.08fr);
  gap: 3rem;
}

.brand-service-hero__visual {
  max-width: 620px;
}

@media (max-width: 980px) {
  .brand-service-hero__grid {
    grid-template-columns: 1fr;
    gap: 2.7rem;
  }

  .brand-service-hero__visual {
    max-width: 690px;
    margin: auto;
  }
}

.brand-service-hero + .strategy-pillars .strategy-definition__icon {
  z-index: 2;
  overflow: visible;
  border: 4px solid #a87881;
  background: var(--ivory);
  box-shadow: 5px 6px 0 rgba(25, 36, 62, .18);
}

.brand-service-hero + .strategy-pillars .strategy-definition__icon svg {
  width: 68px;
  height: 68px;
  color: #a87881;
}

@media (max-width: 760px) {
  .brand-service-hero__grid {
    grid-template-columns: 1fr;
  }

  .brand-service-hero + .strategy-pillars .strategy-definition__icon svg {
    width: 54px;
    height: 54px;
  }
}

.brand-process {
  overflow: hidden;
  background: #fff;
}

.brand-process__heading {
  max-width: 850px;
  margin: 0 auto 3.5rem;
  text-align: center;
}

.brand-process__heading .eyebrow {
  margin: 0 0 1rem;
  color: #a85f69;
}

.brand-process__heading h2 {
  margin-bottom: 1.4rem;
  font-size: clamp(3rem, 5vw, 5rem);
}

.brand-process__heading > p:last-child {
  max-width: 720px;
  margin: 0 auto;
  font-size: 1.08rem;
}

.brand-process__flow {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 38px minmax(0, 1fr) 38px minmax(0, 1fr) 38px minmax(0, 1fr) 38px minmax(0, 1fr);
  align-items: stretch;
}

.brand-process__card {
  position: relative;
  min-height: 355px;
  padding: 1.7rem 1.35rem;
  display: flex;
  flex-direction: column;
  border: 1px solid rgba(25, 36, 62, .13);
}

.brand-process__card--one { background: #fff3e8; }
.brand-process__card--two { background: #f7d2cf; }
.brand-process__card--core { background: #a87881; color: #fff; box-shadow: 0 12px 28px rgba(25, 36, 62, .14); }
.brand-process__card--four { background: #eeaaa9; }
.brand-process__card--five { background: #19243e; color: #fff; }

.brand-process__step {
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .15em;
}

.brand-process__icon {
  width: 76px;
  height: 76px;
  margin: 2rem auto 1.5rem;
  border-radius: 50%;
  background: rgba(255, 255, 255, .62);
  color: #a87881;
  display: grid;
  place-items: center;
}

.brand-process__card--core .brand-process__icon,
.brand-process__card--five .brand-process__icon {
  background: #fff3e8;
}

.brand-process__icon svg {
  width: 48px;
  height: 48px;
  fill: none;
  stroke: currentColor;
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.brand-process__card h3 {
  min-height: 3.1em;
  margin: 0 0 .9rem;
  font-family: var(--display);
  font-size: clamp(1.75rem, 2.2vw, 2.3rem);
  font-weight: 400;
  line-height: 1.02;
}

.brand-process__card p {
  margin: 0;
  font-size: .91rem;
  line-height: 1.5;
}

.brand-process__dna {
  display: flex;
  flex-direction: column;
  gap: .18rem;
  margin-top: .15rem;
}

.brand-process__dna span {
  position: relative;
  min-width: 0;
  padding: .12rem 0 .12rem 1rem;
  border: 0;
  text-align: left;
  font-family: var(--sans);
  font-size: .91rem;
  font-weight: 400;
  line-height: 1.5;
  letter-spacing: 0;
  text-transform: none;
}

.brand-process__dna span::before {
  position: absolute;
  top: .72em;
  left: 0;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  content: "";
  background: #f7d2cf;
}

.brand-process__arrow {
  align-self: center;
  color: #a87881;
  display: grid;
  place-items: center;
}

.brand-process__arrow svg {
  width: 42px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.6;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.brand-process__result {
  width: max-content;
  max-width: 100%;
  margin: 2.4rem auto 0;
  padding: 1rem 1.4rem;
  background: #fff3e8;
  text-align: center;
}

.brand-process__result span {
  margin-right: .5rem;
  color: #a87881;
  font-size: 1.25rem;
}

@media (max-width: 1120px) {
  .brand-process__flow {
    grid-template-columns: 1fr 34px 1fr 34px 1fr;
    row-gap: 2.2rem;
  }

  .brand-process__flow > :nth-child(6) { display: none; }
  .brand-process__flow > :nth-child(7) { grid-column: 1; }
  .brand-process__flow > :nth-child(8) { grid-column: 2; }
  .brand-process__flow > :nth-child(9) { grid-column: 3; }
}

@media (max-width: 700px) {
  .brand-process__heading { margin-bottom: 2.5rem; text-align: left; }
  .brand-process__heading h2 { font-size: 2.8rem; }
  .brand-process__flow { grid-template-columns: 1fr; gap: 0; }
  .brand-process__card { min-height: 290px; padding: 1.6rem; }
  .brand-process__arrow { height: 54px; transform: rotate(90deg); }
  .brand-process__flow > :nth-child(6) { display: grid; }
  .brand-process__flow > :nth-child(7),
  .brand-process__flow > :nth-child(8),
  .brand-process__flow > :nth-child(9) { grid-column: auto; }
  .brand-process__result { width: 100%; }
}

.brand-image-explainer {
  background: var(--navy);
  color: #fff;
}

.brand-image-explainer__grid {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: 5rem;
  align-items: center;
}

.brand-image-explainer h2 {
  margin: 0;
  font-size: clamp(3rem, 5.2vw, 5.4rem);
}

.brand-image-explainer h2 em {
  color: var(--pink);
  font-weight: 400;
}

.brand-image-explainer__copy {
  padding: 2.7rem;
  border-left: 1px solid var(--pink);
  background: rgba(255, 255, 255, .06);
}

.brand-image-explainer__copy p {
  margin: 0;
  font-size: 1.16rem;
  line-height: 1.65;
}

.brand-image-explainer__copy p + p {
  margin-top: 1.2rem;
}

.brand-image-explainer__copy strong {
  color: var(--pink);
}

@media (max-width: 760px) {
  .brand-image-explainer__grid { grid-template-columns: 1fr; gap: 2.2rem; }
  .brand-image-explainer h2 { font-size: 2.8rem; }
  .brand-image-explainer__copy { padding: 1.7rem 1.4rem; }
  .brand-image-explainer__copy p { font-size: 1.02rem; }
}

.brand-perception {
  padding: 6.5rem 0;
  background: var(--navy);
  color: #fff;
}

.brand-perception__heading {
  display: grid;
  grid-template-columns: .72fr 1.28fr;
  column-gap: 4.5rem;
  align-items: end;
  margin-bottom: 3.5rem;
}

.brand-perception__heading .eyebrow {
  grid-column: 1 / -1;
  margin: 0 0 1rem;
  color: var(--pink);
}

.brand-perception__heading h2 {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(3.2rem, 5.3vw, 5.7rem);
  font-weight: 400;
  line-height: 1;
  letter-spacing: -.035em;
}

.brand-perception__heading h2 em {
  color: var(--pink);
  font-weight: 400;
}

.brand-perception__heading > p:last-child {
  max-width: 620px;
  margin: 0 0 .5rem;
  font-size: 1.12rem;
  line-height: 1.6;
}

.brand-perception__carousel {
  outline: none;
}

.brand-perception__viewport {
  min-height: 410px;
}

.brand-perception__slide {
  display: none;
  grid-template-columns: 250px 1fr;
  gap: 4rem;
  align-items: center;
  min-height: 410px;
  padding: 3.3rem 4rem;
  background: var(--ivory);
  color: var(--navy);
}

.brand-perception__slide.is-active {
  display: grid;
}

.brand-perception__pictogram {
  width: 200px;
  height: 200px;
  border-radius: 50%;
  background: var(--beige);
  display: grid;
  place-items: center;
}

.brand-perception__pictogram svg {
  width: 112px;
  height: 112px;
  fill: none;
  stroke: #a87881;
  stroke-width: 2.2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.brand-perception__number {
  margin: 0 0 .8rem;
  color: #a85f69;
  font-size: .78rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.brand-perception__slide h3 {
  margin: 0 0 1.2rem;
  font-family: var(--display);
  font-size: clamp(2.7rem, 4.5vw, 4.7rem);
  font-weight: 400;
  line-height: 1;
}

.brand-perception__slide > div:last-child > p:last-child {
  max-width: 720px;
  margin: 0;
  font-size: 1.12rem;
  line-height: 1.65;
}

.brand-perception__controls {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 1rem;
  margin-top: 1.5rem;
}

.brand-perception__controls button {
  width: 54px;
  height: 54px;
  border: 1px solid var(--pink);
  background: transparent;
  color: #fff;
  cursor: pointer;
  font-size: 1.5rem;
  transition: .2s var(--ease);
}

.brand-perception__controls button:hover,
.brand-perception__controls button:focus-visible {
  background: var(--pink);
  color: var(--navy);
}

.brand-perception__controls p {
  min-width: 76px;
  margin: 0;
  text-align: center;
  font-size: .8rem;
  font-weight: 700;
  letter-spacing: .12em;
}

.brand-conclusion {
  padding: 5rem 0;
  background: var(--beige);
}

.brand-conclusion p {
  max-width: 1000px;
  margin: 0 auto;
  font-family: var(--display);
  font-size: clamp(2.2rem, 4vw, 4.2rem);
  line-height: 1.12;
  text-align: center;
}

.brand-conclusion strong {
  color: #a85f69;
  font-weight: 400;
}

@media (max-width: 800px) {
  .brand-perception { padding: 4.5rem 0; }
  .brand-perception__heading { grid-template-columns: 1fr; gap: 1.5rem; }
  .brand-perception__heading h2 { font-size: 3rem; }
  .brand-perception__heading > p:last-child { margin: 0; font-size: 1rem; }
  .brand-perception__slide { grid-template-columns: 1fr; gap: 1.7rem; min-height: 570px; padding: 2rem 1.5rem; }
  .brand-perception__viewport { min-height: 570px; }
  .brand-perception__pictogram { width: 125px; height: 125px; }
  .brand-perception__pictogram svg { width: 72px; height: 72px; }
  .brand-perception__slide h3 { font-size: 2.7rem; }
  .brand-perception__slide > div:last-child > p:last-child { font-size: 1rem; }
  .brand-perception__controls { justify-content: center; }
  .brand-conclusion { padding: 4rem 0; }
  .brand-conclusion p { font-size: 2.5rem; text-align: left; }
}